A group of people at Southwest Kia Optimal in Round Rock, Texas are locking lips on a piece of steel for over an entire day in hopes of being the last person to stand. The rules are simple: keep your lips on the Kia longer than everybody else and you win. If more than one person is left over 50 hours, there will be a random draw to select the winner. Oh, and the entire competition is being filmed via Facebook live so anyone can tune in if interested.


Just so no one gets sued by having contestants die of starvation while hosting this competition, there is a 10-minute break in between every hour. The competition started off with 20 people. After an enduring 24 hours, there were only 11 people remaining. After the 50 hour mark, 6 people remained lip locked to the car which resulted in a draw. A middle-aged woman from Austin, Texas ended up winning the keys to the car.


All together, over 11,000 people viewed the competition via Facebook live. It’s insane to think that people are willing to do this for such a long period of time, but if it means winning a brand new 2017 Kia Optima, I’d probably do it too.