“Once in a while, something comes along that changes the way we live.”
IKEA’s 2015 catalogue is not a digital book or an eBook, but a bookbookTM. The “simple and intuitive” device is out now and has coveted, never-before-seen features such as:

Eternal battery life
Tactile touch technology
Voice activated password protection: (i.e., “excuse me, that’s mine!”)
7.5 x 8” interface (expands to 15” when opened)
And more

How do you like them apples, Apple?

IKEA’s parody captures the pretentious vibe of “Apple Introduces” ads hilariously. From hyping up basic features as “revolutionary,” down to the over simplified names like “MacBook” or “iBook,” the bookbookTM spoof hits the nail on the head. Know more.