The ALS ice bucket challenge videos have been flooding social media sites for the past couple months. Everyday folk and celebrities from Martha Stewart to Justin Timberlake have drenched themselves in icy water to raise awareness for Lou Gehrig’s disease. More than 2.2 million videos were shared on Facebook between June 1st and August 13th. Isn’t it a bit ironic that these challenges have taken place in a pretty serious drought? I mean, in 60-120 days, nearly 20 areas in California may be without water.
Let me estimate that everyone dumped one gallon of precious water per video. My basic math skills tell me that 2.2 million gallons of water went to waste and that number rises daily. And why does everyone stand on manmade surfaces during these videos? Stand in some plants, under a tree, or in a garden, people, and do the earth some good. In addition to wasting water, people who complete the challenge can dodge donating to the ALS foundation. A lot of people do both, however, and a whopping $13.3 million in donations was received as of July 29, and numbers are growing.
Given that the sky hasn’t cried in a while, though, can we quit doing these challenges? Donate whatever you feel comfortable giving to www.alsa.com and save that water you were going waste. Know more.