Americans eat 50 billion hamburgers per year. (Huffington Post) In other words, that’s a lot of cows. But what if, hear us out, the hamburger was reverse engineered so it required zero cows to make it, but it still looked, cooked, smelled and tasted like real beef? Good news is our friends over at Impossible Foods made that happen.
Impossible Food is a startup based out of, take a wild guess, Silicon Valley. Their goal in business is to make our global food system more sustainable. Since agriculture, especially cows, plays a large impact on our planet they decided to start with the universally loved hamburger.
The Impossible burger is made with plant-based ingredients. The main ones are wheat protein, coconut oil, potato protein, and heme which gives it the taste and aroma of cooked meat. The Impossible burger is now available in New York, Los Angeles, Las Vegas, San Francisco, and Texas with the list continually growing.