A group of people at Southwest Kia Optimal in Round Rock, Texas are locking lips on a piece of steel for over an entire day in hopes of being the last person to stand. The rules are simple: keep your lips on the Kia longer than everybody else and you win. If more than one person is left over 50 hours, there will be a random draw to select the winner. Oh, and the entire competition is being filmed via Facebook live so anyone can tune in if interested.

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Just so no one gets sued by having contestants die of starvation while hosting this competition, there is a 10-minute break in between every hour. The competition started off with 20 people. After an enduring 24 hours, there were only 11 people remaining. After the 50 hour mark, 6 people remained lip locked to the car which resulted in a draw. A middle-aged woman from Austin, Texas ended up winning the keys to the car.

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All together, over 11,000 people viewed the competition via Facebook live. It’s insane to think that people are willing to do this for such a long period of time, but if it means winning a brand new 2017 Kia Optima, I’d probably do it too.