Down with the power of Yelp! Well, that’s at least true for David Cerretini, owner of Italian restaurant, Botto Bistro, in San Francisco.
Cerretini is offering a 25 percent off incentive for customers to leave him Yelp reviews, but not in the way you think. He’s asking for one star reviews—yes, you read right. He’s trying to get the lowest possible rating on Yelp and is calling it “the best business move [he has] made in years.”
This is Cerretini’s sassy strategy to snatch some power back from Yelp after he claims the company had blackmailed him into advertising with them, and his ratings went south once he stopped.
Yelp has been suspected to alter business ratings, and according to the Ninth Circuit Court of Appeals in San Francisco, they can do it legally. His revenge is a running joke that’s also a fantastic PR move: ask users to rate you down.
According to Botto Bistro’s Yelp page, with over 1,000 reviews, the bistro has a flat one star rating and for some hilarious reasons. Thus, it has effectively reclaimed power from Yelp… for now. Genius, Botto, but will Yelp take this lying down? Know more.