At least the man has a guilty conscious, and his “intentions were good.”

His name is Ethan Zukerman, and he had a car  client that accidentally bought a banner ad on a web page with anal sex all over it. Naturally, the car company freaked out, and Zuckerman found a solution by inventing the World’s first pop-up ad.

His train of thought was that the ad would appear off the page, and thus, would not be associated with the content on the page. Little did he know that the pop-up ad would become an icon of the dark ages of the Internet. Know more.