Hollywoodland Sign

From a small project by the LA Times, to a big iconic landmark in Southern California. Welcome to the circle of art. The Hollywood sign in the Santa Monica Mountains is something to be seen. Whether you’re hiking the hills, or just walking down the street in Hollywood, the Hollywood sign shadows your every move making sure you never forget that the area is bigger than you.

For such an iconic landmark, its amazing to think the city wanted the sign in action for only eighteen months. I guess wooden letters on the side of the hill seemed a little too county fair for the folks in big bad Hollywood. And perhaps that’s where the lesson lies. When you get an inch, take it, and perhaps when they see it, you’ll get a whole mile. AKA tons of cash for your newspaper business. Because let’s face it, the sign itself is too damn cool! Know more.