In 1977, right after the Supreme Court reinstated the death penalty, Gary Gilmore was executed by firing squad. He was convicted of murdering a gas station employee and hotel manager, following car thefts, assault and robbery. His last words? “Let’s do it”, the precursor to the Nike slogan invented by agency Wieden and Kennedy. Gilmore’s story also set the stage in pop culture for a variety of movies, parodies, music, sitcom episodes, and more.
Bonus Round: The gun in this photo is actually the gun that Gilmore used to commit both murders that fateful night. Know more.